Volume 8, Issue 1, February 2019, Page: 6-11
The Coordination Decision of Dual-Channel Fresh Food Supply Chain
Nie Qixuan, College of Transportation, Shandong University of Science and Technology, Qingdao, China
Xie Fengqin, College of Transportation, Shandong University of Science and Technology, Qingdao, China
Yu Hongfei, College of Transportation, Shandong University of Science and Technology, Qingdao, China
Received: Jan. 7, 2019;       Accepted: Feb. 25, 2019;       Published: Mar. 20, 2019
DOI: 10.11648/j.ijiis.20190801.12      View  39      Downloads  3
Abstract
More and more suppliers in fresh food supply chain expand online channels using fresh food e-commerce platform, forming a dual-channel supply chain model. The competition of market resources will lead to channel conflict in the dual-channel fresh food supply chain. The level of service is one of the important reasons for the conflict in the fresh food supply chain. Service is an important factor influencing the shopping decision of consumers. This paper studies a dual-channel supply chain consisting of a fresh food supplier and a fresh food retailer. The supplier wholesale fresh food to the retailer while developing its own online channel. In this paper, the Stackelberg game model is used to solve the equilibrium state of service level between the supplier and the retailer in the dual-channel supply chain. Both the supplier and the retailer aim to maximize profits. The supplier is the game leader. It first decides the wholesale price and the service level of the online channel. The retailer is the follower. It makes decisions based on the supplier’s decisions. The study found that the supplier and the retailer can attract more customers by improving service level, thus increasing profits. Weighing the relationship between service level and operation cost is a major problem in operation.
Keywords
Dual-channel Supply Chain, Stackelberg Game, Service Level
To cite this article
Nie Qixuan, Xie Fengqin, Yu Hongfei, The Coordination Decision of Dual-Channel Fresh Food Supply Chain, International Journal of Intelligent Information Systems. Vol. 8, No. 1, 2019, pp. 6-11. doi: 10.11648/j.ijiis.20190801.12
Copyright
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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